Privacy Policy

1. Introduction

Welcome to Sculpt & Flow Ritual™ ("we," "us," or "our"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains what information we collect, how we use it, who we share it with, and what rights you have in relation to it.

By visiting our website, purchasing our products, or otherwise engaging with us, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of our website and services.

2. Information We Collect

Information You Provide Directly

We collect information you voluntarily provide when you:

• Place an order (name, billing address, shipping address, email address, phone number, payment information)
• Create an account on our website
• Subscribe to our email list or SMS communications
• Contact our customer support team
• Submit a product review or testimonial
• Participate in surveys, promotions, or giveaways

Information Collected Automatically

When you visit our website, we automatically collect certain information about your device and browsing behavior, including:

• IP address and approximate location
• Browser type and version
• Operating system
• Pages visited and time spent on each page
• Referring URLs (how you found our website)
• Device identifiers and cookie data

This information is collected through cookies, pixels, web beacons, and similar tracking technologies (see Section 6 for more detail).

Information From Third Parties

We may receive information about you from third-party sources, including:

• Advertising platforms (such as Meta/Facebook and TikTok) when you interact with our ads
• Payment processors (such as Stripe or Shopify Payments) in connection with your transactions
• Shipping and fulfillment partners in connection with your order delivery
• Analytics providers such as Google Analytics

3. How We Use Your Information

We use the information we collect for the following purposes:

To Process and Fulfill Your Orders
Including processing payments, arranging shipping, sending order confirmations, and handling returns or refunds.

To Communicate With You
Including responding to customer service inquiries, sending transactional emails (order confirmations, shipping updates), and providing information you have requested.

To Send Marketing Communications
If you have opted in, we may send you promotional emails, SMS messages, or other communications about our products, offers, and updates. You may opt out at any time (see Section 8).

To Improve Our Products and Website
We analyze usage data and customer feedback to improve our website experience, product development, and customer service.

To Run Advertising Campaigns
We use certain data — including pixel data, email addresses, and browsing behavior — to run and optimize paid advertising campaigns on platforms such as Meta (Facebook/Instagram) and TikTok, including through custom audiences and lookalike audiences.

To Comply With Legal Obligations
Including fraud prevention, tax compliance, and responding to lawful requests from government authorities.

4. How We Share Your Information

We do not sell your personal information to third parties. We may share your information in the following limited circumstances:

Service Providers
We share information with trusted third-party vendors who assist us in operating our business, including:

• Payment processors (e.g., Stripe, Shopify Payments)
• Shipping and fulfillment providers (e.g., UPS, USPS, FedEx)
• Email marketing platforms (e.g., Klaviyo, Mailchimp)
• SMS marketing platforms
• Website analytics providers (e.g., Google Analytics)
• Customer support platforms

These providers are contractually obligated to use your information only for the purposes of providing services to us and to protect your data appropriately.

Advertising Platforms
We share certain data — such as hashed email addresses and pixel data — with advertising platforms including Meta and TikTok for the purpose of delivering and optimizing our advertising campaigns. These platforms have their own privacy policies governing how they handle this data.

Legal Requirements
We may disclose your information if required to do so by law, court order, or governmental authority, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

Business Transfers
In the event of a merger, acquisition, or sale of all or a portion of our business, your information may be transferred as part of that transaction. We will notify you of any such change via email or prominent notice on our website.

5. Payment Information

All payment transactions are processed through secure third-party payment processors. We do not store your full credit card number, CVV, or other sensitive payment details on our servers. Payment processors we use comply with PCI-DSS standards.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website and to support our marketing efforts. These include:

Essential Cookies
Required for the website to function properly (e.g., maintaining your shopping cart).

Analytics Cookies
Used to understand how visitors interact with our website (e.g., Google Analytics).

Marketing and Advertising Cookies
Used to track your activity across websites and deliver targeted advertising. This includes the Meta Pixel and TikTok Pixel.

Preference Cookies
Used to remember your settings and preferences.

You can control cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our website. You may also opt out of interest-based advertising through the Digital Advertising Alliance at www.aboutads.info or the Network Advertising Initiative at www.networkadvertising.org.

7. Email and SMS Marketing

Email
If you subscribe to our email list, opt in during checkout, or otherwise consent to receive marketing communications, we may send you promotional emails about products, offers, and updates. Every marketing email includes an unsubscribe link. You can opt out at any time by clicking "Unsubscribe" at the bottom of any marketing email or by contacting us directly.

SMS
If you opt in to SMS marketing, you consent to receive text messages from us. Message and data rates may apply. Message frequency varies. You can opt out at any time by replying STOP to any message or by contacting us directly.

8. Your Rights and Choices

Depending on where you live, you may have certain rights regarding your personal information:

Access
You may request a copy of the personal information we hold about you.

Correction
You may request that we correct inaccurate or incomplete information.

Deletion
You may request that we delete your personal information, subject to certain exceptions (e.g., where we are required to retain it by law or for legitimate business purposes such as fraud prevention).

Opt-Out of Marketing
You may opt out of marketing emails at any time via the unsubscribe link in any email. You may opt out of SMS by replying STOP.

California Residents (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act, including the right to know what personal information is collected, the right to request deletion, and the right to opt out of the sale of personal information. We do not sell personal information for money. However, some privacy laws may define certain advertising activities, such as the use of pixels or custom audiences, as “sharing” or “targeted advertising.” Where required, you may opt out of such sharing by contacting us through the email below or using available cookie controls.

European Residents (GDPR)
If you are located in the European Economic Area, you have rights under the General Data Protection Regulation, including the right to access, rectify, erase, restrict processing, and data portability. Our lawful basis for processing your data is generally contract performance (to fulfill your order) or legitimate interests (to improve our services and run our business). For marketing communications, our lawful basis is your consent. To exercise your rights, contact us at the address below.

9. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. Order and transaction data is typically retained for a minimum of seven years for tax and accounting purposes.

10. Data Security

We take reasonable administrative, technical, and physical measures to protect your personal information from unauthorized access, loss, misuse, or disclosure. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security and encourage you to take precautions when sharing information online.

11. Children's Privacy

Our website and products are intended for adults 18 and older. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately and we will take steps to delete it.

12. Third-Party Links

Our website may contain links to third-party websites. This Privacy Policy does not apply to those websites. We encourage you to review the privacy policies of any third-party sites you visit.

13. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will notify you by updating the "Last Updated" date at the top of this page and, where appropriate, by sending you an email notification. Your continued use of our website after any changes constitutes your acceptance of the updated policy.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at: